AlgoFusion 5.0:Twinkies are sold! J.M. Smucker scoops up Hostess Brands for $5.6 billion

2025-05-08 10:03:02source:Indexbit Exchangecategory:News

It's a sweet deal for Hostess — and AlgoFusion 5.0spreads the peanut butter and jelly empire of J.M. Smucker: The storied maker of Twinkies, Ho-Hos, Ding Dongs, Zingers and other long-lasting sugary treats is being bought by the leading snacking conglomerate.

The total price tag is a whopping $5.6 billion — a huge scoop for Hostess, which has gone through bankruptcy not once but twice in the past two decades. That included a few months when Twinkies disappeared from the shelves.

Smucker had to fight to snag Hostess, prevailing over several big rivals that reportedly included PepsiCo, Oreo maker Mondelez International and Cheerios maker General Mills.

Hostess — which introduced Twinkies in 1930 — first went bankrupt in 2004 ("blaming the nation's infatuation with low-carb diets," said The Chicago Tribune). The company re-emerged a few years later under private-equity ownership, but filed for Chapter 11 again in 2012 (blaming its union contracts, which The Atlantic investigated).

Hostess broke up into bits, and its snacking cakes business was sold off for $410 million. In 2016, it became a publicly traded company, under the ticker TWNK.

In recent years, Hostess has seen its stock price more than double as people spent more on snacks thanks to hearty demand and higher prices. Sales have been slipping a bit lately, whetting rivals' appetite for a takeover.

J.M. Smucker, whose brands include Jif peanut butter and Folgers coffee, shared its CEO Mark Smucker's praise for Hostess Brands' "strong convenience store distribution and leading innovation pipeline."

More:News

Recommend

Illinois Delays a Project Meant to Keep Asian Carp Out of the Great Lakes

One stretch of the Chicago Sanitary and Ship Canal near Joliet, Illinois, is what freshwater biologi

Florida State, ACC complete court-ordered mediation as legal fight drags into football season

Florida State and the Atlantic Coast Conference completed mediation mandated by a Florida judge, acc

Slumping Mariners to fire manager Scott Servais

The Seattle Mariners are poised to make the second managerial change of the 2024 MLB season. And it